The Games Workshop Rebrand

Games Workshop has long been a company that I’ve enjoyed interacting with and purchasing from, yet their branding elements as of the last few years has been something that I’ve felt was a little off of the mark. When presented the opportunity to rebrand a company of my own choosing for one of my course’s work, the options led pretty solidly towards Games Workshop. I took many of the elements of the company that I’ve enjoyed in their several decades worth of work, and put my own twist into how I’d like them to direct themselves in the future.

I’ve done a more in-depth case study on a separate website that I will provide here should you decide to look at the full process of my work and decision-making.